Love blossoms  May 6, 2019

Today marks the first day of National Wildflower Week, so we"re shining a light on fireweed—a ‘weed’ in name only and a wildflower that’s a welcome sight wherever it grows. This tall, willowy perennial is a pioneer species, which means it"s often among the first plants to colonize an area cleared by fire or other damaging events. Native to temperate zones in the Northern Hemisphere, fireweed thrives along streams, roadsides, and forests, creating stunning blankets of pink in open meadows.

© Danita Delimont/Getty Images

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